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Why Corporate Video is a Must-Have for Modern Businesses

Updated: Apr 7

Today, we’re unpacking the modern-day essential every business should have in their toolkit: corporate video.


You’re likely already stretched; managing teams, growing the business, staying on top of strategy, clients, and delivery. So why add video to your already overflowing to-do list?


Because here’s the truth: the businesses leading their industries aren’t just delivering great products or services, they’re telling compelling stories through powerful, professional video content.


Let’s get into why corporate video isn’t just a “nice-to-have” anymore. It’s a competitive advantage you can’t afford to ignore.





The Business Owner Juggling Act  


If you’re like most modern business owners, you wear a hundred hats. You’re the strategist, the closer, the manager, the marketer. And just when you think you’ve got a handle on it all, someone says, “Have you thought about doing a brand video?”


Cue the eye roll. Who has time for that?


But here’s the kicker: video isn’t just more content – it’s your voice, your presence, and your brand in motion. And when done right, it can cut through noise, build trust, and drive real commercial impact.


At Pearce Productions, we simplify the entire process. One shoot, one plan, and you walk away with months of engaging, versatile, on-brand content. No stress, no fluff, just real value.





The Impact of Corporate Video: Why It Works So Well


Let’s break it down:


Trust  

People do business with people they trust. A professionally produced video lets your audience see the real faces behind the business. That human connection goes a long way.


Clarity  

Explaining your service in person? Easy. But online? You’ve got seconds to hook them. A 60-second video can do what 600 words can’t: cut straight to the point and leave a lasting impression.


Credibility  

When your business looks polished on camera, it looks polished full stop. Good video elevates your brand and puts you in a different league.


Conversions  

Stats don’t lie. Landing pages with video convert significantly better. Testimonials on camera carry more weight. A slick intro video? More engagement, more enquiries.






Corporate Video in the Wild: Real-World Use Cases  


Whether you’re a law firm in central London, a property developer in Surrey, or a construction brand looking to show off a project from the air, video brings your work to life in a way nothing else can.


Some of our most popular formats:


We don’t believe in cookie-cutter content. Every business is different, and your videos should reflect that. Here’s a closer look at the formats our clients love and why they work so well:


Hero Videos: First impressions matter, and nothing grabs attention like a well-crafted hero video. Sitting proudly at the top of your homepage, this short, impactful film summarises your business in seconds. It’s designed to replace paragraphs of text with something more human, visual, and memorable. Visitors land on your site, click play, and get it. Instantly.


Company Profile Videos: Think of this as your visual handshake. A sharp, concise film that introduces your brand, your people, your values, and what makes you different. Perfect for websites, email intros, LinkedIn, and investor decks.


Client Testimonials: Your happy customers are your best sales team. Filmed testimonial videos build trust fast; they’re authentic, human, and far more convincing than written reviews. Especially powerful for service-led businesses in finance, law, property, and tech.


Social Media Snippets: Short-form, vertical videos crafted for platforms like Instagram, LinkedIn, and Facebook. Whether it’s a soundbite from your founder, a behind-the-scenes reel, or a quick demo. We’ll make your brand scroll-stopping and algorithm-friendly.


Internal Communications: When your team is remote, hybrid, or spread across multiple sites, internal video keeps everyone aligned. Whether it's a leadership update, onboarding walkthrough, or culture piece, we make it clear, engaging, and professional.


Recruitment and Training Films: Save your team hours by automating your hiring and onboarding process with video. Show potential recruits what it’s like to work with you, and give new starters the tools they need, from day one.


Drone Footage for Sites and Developments: For property developers, architects, construction firms, and events companies, drone footage gives your audience a whole new perspective. We’re fully licensed, insured, and experienced in capturing stunning aerial visuals that sell space, scale, and story.


Need a starting point? Our Monthly Video Content Plans give you consistent, scroll-stopping content with just one filming day every few months.



Getting the Best from Your Team on Camera


Let’s be honest, most people don’t love being in front of a camera. That’s where our experience makes all the difference.


We’ve interviewed countless professionals, from CEOs and engineers to site managers and customer service staff. Nervous or not, we know how to put people at ease, ask the right questions, and draw out natural, confident answers that feel genuine and on-brand.

No scripts. No awkward pauses. Just real people telling real stories in a way that connects.

Whether it’s a client testimonial, a staff spotlight, or a company overview. We create a relaxed, professional environment that brings out the best in your team. By the time we hit record, they’ll feel comfortable, clear on what to say, and ready to shine.


"They are very easy to work with and give great guidance on presenting to camera" - Nev, Spring Building Consultancy

Need to film interviews across multiple locations? We’ve got the team and gear to keep it smooth and consistent from start to finish.


What's Holding You Back?  


Think video’s expensive? Time-consuming? Complicated?


We get it. That’s why our process is designed to be as hands-off as you need it to be.


You focus on your business. We handle:


  • Concept and scripting  

  • Filming and directing  

  • Editing and delivery  

  • Optimisation for socials and web  


We even help with planning how and where to use it to get the most bang for your buck.


Want to see what this looks like in practice? Check out a selection of our work






Local, Trusted, Experienced  


Based in Surrey, we work with clients across the whole of the UK, Surrey and London. From drone filming in Guildford to brand videos in the City, we bring a calm, professional approach to every production.


And we’re not just camera nerds – we’re content strategists. We understand the commercial side of your video, and how to make sure it delivers ROI.



Time to Level Up? We’ve Got You Covered  


If you’re tired of trying to explain what your business does in pitch after pitch, email after email. Stop. Let your video do the talking.


A short, sharp, professional film can:


  • Save you time  

  • Convert more leads  

  • Elevate your brand  

  • Build authority  


Let’s make it happen.



Final Thoughts:  

Corporate video isn’t about being flashy. It’s about being seen, understood, and remembered. In a digital world, your audience expects more than text, they want to feel your brand.


Ready to turn your message into motion?


 
 
 

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