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LinkedIn Video Strategies for B2B Brands


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If you’re in B2B, you’re probably on LinkedIn. And if you're on LinkedIn, you’ve probably noticed something: video is taking over.


From thought leadership snippets to company culture reels and product explainers, the brands getting noticed are doing one thing consistently well - leveraging video content for LinkedIn.


But while everyone wants to post great video content, few know where to start—and even fewer are doing it with real strategy.


In this blog, we’ll explore how B2B brands can use video to cut through the noise, build trust, and turn views into leads. We’ll also show how Pearce Productions helps businesses create video that looks professional, performs well, and gets posted without the usual headache.



Why LinkedIn is the Sweet Spot for B2B Video


Let’s talk audience. LinkedIn has over 950 million users, and unlike Instagram or TikTok, these people are primed for business content.


This is where key decision-makers hang out. It’s where your buyers are researching, networking, and learning. And most importantly, it’s where people still take the time to watch and engage with video content that brings value.


Video on LinkedIn has been shown to:


  • Boost post engagement by up to 3x (LinkedIn Business Data)

  • Improve brand recall

  • Humanise your business in a professional space


So why aren’t more companies doing it consistently?


Because they don’t have a plan, or the production quality to stand out.



Common Pitfalls: Why Most B2B Videos on LinkedIn Fall Flat


Before we jump into what works, let’s cover what doesn’t.


Poor production value


Shaky footage, bad lighting, and muffled audio aren’t just distracting - they damage your credibility. In a space where first impressions matter, unprofessional video does more harm than good.


No structure or story


Many LinkedIn videos meander. They don’t lead with value, they don’t have a hook, and they end without a call to action. Remember, your audience’s attention is a privilege. Use it well.


Inconsistent branding


Fonts, colours, intros, music—if your videos don’t feel cohesive, they’re forgettable.


What Types of Video Work Best on LinkedIn?


Different video formats serve different goals. The trick is knowing what to post, when, and why.


Thought Leadership Clips


Short-form videos of founders, directors or subject-matter experts sharing insight or opinion. These build authority and start conversations. Keep them punchy: 60 to 90 seconds works best.


Brand Story Videos


Great for pinned posts or profile headers. These are hero-style videos that show who you are, what you do, and why it matters. Think 60–120 seconds of your brand at its best.


Client Testimonials


Social proof sells, especially in B2B. On-camera testimonials build trust and add credibility without feeling like a sales pitch.


Behind-the-Scenes & Culture Content


Your next hire is probably watching. Culture-driven video helps you attract top talent and showcase your values.


Case Study Walkthroughs


Explain how you solved a client’s problem; with visuals, stats, and narrative. It positions you as a results-driven partner, not just a service provider.


Want a mixed strategy that delivers all of the above? Our Monthly Video Content Plans are designed to do just that.



How to Make Your LinkedIn Videos Actually Work


This isn’t just about pressing record. Here’s how to create video content that gets seen and remembered.


1. Nail the Hook in the First 3 Seconds


People scroll fast. You need to grab their attention immediately; pose a question, share a surprising stat, or promise a quick win.


2. Optimise for Silent Viewing


LinkedIn autoplays video with sound off. Subtitles aren’t optional - they’re essential. Tools like Rev, Descript, or our in-house service make it easy.


3. Use Native Uploads


Always upload video files directly to LinkedIn rather than sharing YouTube or Vimeo links. Native videos get prioritised in the feed.


4. Be Human, Not Salesy


LinkedIn is professional, but it’s still social. Speak like a person, not a brochure. Aim for conversation, not conversion - and ironically, that’s what leads to conversions.


5. Post Consistently


One viral post won’t build a pipeline. A regular rhythm of high-quality video content keeps you top of mind and builds trust over time.



The Pearce Productions Advantage


You might be thinking, "This all sounds great, but who has time to plan, shoot, edit, subtitle, brand, export, upload and schedule videos every week?"


We do. That’s exactly what we offer.


Pearce Productions isn’t a typical social media agency. We don’t outsource production. We don’t cut corners. We produce cinematic-quality video content, designed specifically for platforms like LinkedIn, and we do it regularly.


Here’s what’s included in our Monthly Video Packages:


  • Strategic planning & content calendars

  • Filming in bulk (1 day = months of content)

  • Captions & subtitles for every post

  • Platform-specific edits (LinkedIn, Instagram, YouTube)

  • Full post scheduling via Buffer or preferred tools


We’re storytellers first, marketers second, and that means your content isn’t just good-looking, it’s built to perform.


Want to see what we’ve done for other B2B brands? Check out our portfolio.



Final Thoughts: It’s Time to Own Your LinkedIn Feed


LinkedIn isn’t just a place to repost job ads and share dry blog links. It’s a high-value channel where B2B decision-makers actually pay attention, if your content earns it.


Video is the single most powerful way to stop the scroll, share your story, and spark real commercial conversations.


And the best time to start posting with purpose? Yesterday.


The second best time? Right now.

 
 
 

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